Archive for September, 2010

Ever wonder what that “BBB Accredited Business” emblem really means when a company displays it on its website? It means that a business has met their state’s accreditation standards issued by the Better Business Bureau.

ImportAdvantage has been accredited with the Better Business Bureau since 2008 and currently receives an “A” rating (from an A+ to F scale), which is based on a review of 17 different elements, such as competency, time in business and how clearly the company understands its business.

ImportAdvantage takes its BBB rating very seriously, and it shows since customers constantly give us positive feedback on the purchases they make.

We hope you appreciate our accreditation as much as we do and that you know ImportAdvantage values our customer’s trust. We’d like to know, though, how else can we improve our customer service and better fulfill your shopping experience?

People like to save money when they shop, and who shouldn’t? But it’s important that these cost-cutting deal-seekers don’t sacrifice important qualities, especially with TV lift cabinets, and end up costing themselves a bundle by buying a bad product.

Thankfully, ImportAdvantage helps people save money by shopping direct from the factory and gives their customers the best pop-up TV cabinets in the industry. It’s a win-win for everyone!

As you begin shopping for your TV lift cabinet, there are some common mistakes people make to cut corners and try to save themselves some cash. Protect yourself and watch out for the following pitfalls.

Don’t buy a noisy TV lift. Some other manufacturers may make claims that their lift mechanism is silent, but our heavy duty lift mechanism is perfectly calibrated so it raises and lowers your flat-screen in ultra-silence.

Don’t try to save too much or you might end up with a Chinese import pop-up cabinet with a poor warranty. Look for one that is crafted right here in the USA.

Don’t shop with an unreliable company. ImportAdvantage has over 30 years of experience building fine furniture, even for clients like Polo Ralph Lauren.

Don’t get more than you need. If you have a big TV, you don’t always have to force yourself into a big TV lift cabinet. ImportAdvantage’s foot of the bed models are slim, space-saving cabinets that work well in smaller rooms, yet can still lift televisions weighing up to 150 pounds.

At ImportAdvantage, we help you avoid all these mistakes because we only offer top-quality, handcrafted TV lift cabinets at the best prices in the industry, so take a moment to check out our full line.

Are you an interior designer, or are you thinking about hiring one to decorate your home? Interior designers love ImportAdvantage’s line of TV lift cabinets, and here’s why.

Our pop-up TV cabinets can create that “WOW” effect in any room, and their performance is unmatched by any other vendor.

Our TV lifts are incredibly reliable, easy to use and quiet, and designers are always looking for the best furnishings for their clients, especially since they are putting their names on the work they do for their clients. No designer wants to be responsible for recommending a product that is going to fail, even if they have no control over making that product.

Designers also look for a solid warranty for every product they suggest, just in case the improbable does happen. And with ImportAdvantage, every product we sell comes standard with a free 1 Year In-Home Warranty, with an option to upgrade to a 5-Year Total Care Warranty, which covers against damages like liquid marks or stains, burns and scratches.

And most importantly, designers are always looking for top-notch products that are also affordable for their clients, and ImportAdvantage helps people save up to 50% off retail prices because they are shopping direct from the factory. It’s no wonder why designers love to work with us, and we think you will too!

At ImportAdvantage, your security is our top priority. As there are countless new computer viruses and internet scams being launched every day, savvy shoppers are looking for the trademarks of safe and secure online shopping.

This is why ImportAdvantage is proud to be certified as a McAfee SECURE site, which means our site is tested daily for online threats, and we keep a current QuickSSL certificate that carries the highest level of encryption and security possible.

All this means that when you send us your credit card information for purchasing one of our fine handcrafted TV lift cabinets, that information is encrypted and protected, and when you browse ImportAdvantage.com your identity is kept anonymous.

Your email address is also considered private information to us, so we will never sell or rent your email address to anyone, and we only use it to send you order-related announcements, such as shipping confirmations, or for company promotions. Access to your information is completely restricted, and we require all employees to check in and wear valid ID badges. You can also request that your personal information be removed upon completion of your order.

ImportAdvantage is serious about your online safety, so you can shop with confidence when you shop direct with us.

Tell us, do you look for a security certificate before you place an internet order?

This instant classic of a TV lift cabinet blends a casual design with the tradition of cottage and coastal styles. Finished in a white linen look, the details of the Coastal Creations TV Lift Cabinet resemble a fine antique, and yet it is power-packed with a TV lift mechanism capable of lifting a TV up to 130 pounds.

Storage space is no issue in the Coastal Creations TV Lift Cabinet, thanks to its three cabinets (each containing three separate shelves, six of which are adjustable). The cabinet doors are interchangeable with optional screen fittings, which are great for speakers.

The craftsmanship of the Coastal Creations TV Lift Cabinet is reflected in the choice American Maple from which this piece is made. Each of the four feet is hand-turned and conceals non-marking feet, allowing for easier installation, service and cleaning. It is the perfect addition to the living room, bedroom or against any wall in your home.

This beautiful TV lift cabinet will hold a television up to 54 3/4” wide and 32 ¾” tall, and the unit itself measures at 62 ½” wide, 28 3/8” deep and 39” high.

Learn more about the Coastal Creations TV Lift Cabinet here or read any of the positive reviews this pop-up TV cabinet has received.

One of the signature marks of an ImportAdvantage TV lift cabinet, along with its fine craftsmanship, is the durability and silence of its heavy duty lift mechanism. Impossible to find at the same quality for less money, an ImportAdvantage lift mechanism is the standard in the industry, and it’s very quiet.

Widely used by designers, architects and furniture manufacturers, the “uplift” model is built with a heavy duty rack and pinion system, which has proven the efficiency of its design over many years. It is ultra-silent thanks to its perfectly calibrated gears and slides, and it features an incredibly powerful motor capable of lifting a TV weighing up to 150 pounds.

The Uplift comes in several sizes and models, including the Uplift 3250, 3500, 3700 and Uplift 3875. Each is powered by 110 volts and includes a radio frequency remote control. The Uplift TV lift mechanism has many built-in safety features and can fit universally to most flat screen televisions.

You will find a quiet Uplift TV lift mechanism in each ImportAdvantage pop-up TV cabinet, so pick out your favorite design today and experience the bliss of silence.

In today’s economy, everyone is looking to protect what they already own, and a TV, DVD player, stereo system and gaming console are investments that are 1) expensive and 2) need to be protected from damage. Thankfully, keeping them tucked away and yet always accessible in a TV lift cabinet is the wisest one-stop solution.

Instead of keeping your TV resting on a low coffee table or behind breakable glass doors, a pop-up TV cabinet quietly lowers it into a hand-crafted and solid hardwood cabinet. The TV is secured to the TV lift mechanism, so there are no fears of accidental tipping.

And when you store your media players in a traditional entertainment center in plain sight, which is where they would normally need to be in order for your remote control to work properly, they are at risk for dust damage and small fingers inserting objects for which they are not meant. These expensive media players are also susceptible to spilled drinks. However, in a TV lift cabinet these media players are kept safely behind closed doors, and their remote controls still work due to the standard Infrared Relay System.

As added bonus, when you protect your electronics in a pop-up TV cabinet, you are adding a stylish centerpiece to your décor. As all ImportAdvantage TV lift cabinets are hand-crafted, and there are many different styles to choose from, you will be confident that you have made a wise decision to protect your investments in a pop-up TV lift cabinet.

A pop-up TV lift cabinet provides its owner many fine advantages. Many of them have been noted in all the positive reviews ImportAdvantage receives for its TV lift cabinets, but here is a list of why you should own a pop-up TV cabinet.

A TV lift cabinet can save you much-needed space in any room. Much less bulky than a clunky entertainment center, a pop-up TV cabinet can easily store your TV, media players and all the media you watch or play. And when not in use, each of your electronics is stored behind hand-crafted hardwoods.

It keeps your devices safe. Do you have dogs that like to chew or kids that like to draw? Keeping your TV and DVD player out of sight when not in use makes it virtually inaccessible for those curious kids or dogs running around the room. Media players remain behind closed doors, but are still ready for use 24/7 thanks to the Infrared Relay System, standard on every model.

Another advantage that comes from an ImportAdvantage TV lift cabinet is that your TV is always lifted and lowered in near silence. The powerful Heavy Duty Lift Mechanism in all pop-up TV cabinets is among the quietest in the industry, so you’ll never think twice about displaying your TV when you’re ready for a good movie or your favorite show.

Take a moment to check out the full line of TV lift cabinets available at the lowest prices direct from ImportAdvantage.

Earlier this year, luxury “gadgeteer,” Stuart Hughes, created a stir in the world of televisions by releasing the PrestigeHD Supreme Rose Edition, available to anyone willing to pay its retail price of $2.26 million. This makes it the world’s most expensive television set. It is coated in 28 kilograms of 18-carat rose gold and studded with 72 round-cut, 1-carat diamonds. As if it weren’t enough to stop there, the TV set is also adorned with alligator skin. If you are interested, act now because only three will ever be made.

As a more “affordable” option, Stuart Hughes also makes available the PrestigeHD Supreme Edition, featuring 19 kilograms of 22k yellow gold and 48 round-cut, .75-carat diamonds. This TV you can bring home for only $1.5 million.

What is truly affordable, however, is the peace of mind that comes with housing any TV you own—whether a hand-me-down flat screen or a Stuart Hughes special—in an ImportAdvantage TV lift cabinet. Hand-crafted and built to protect your TV and media players behind specially-selected hardwoods, a pop-up TV cabinet will quickly become the true centerpiece of your room. Available in full-size or slimmer foot of the bed versions, buying direct from ImportAdvantage leaves more room in your budget for the TV you really want to put in it.

The Wynterhall TV Lift Cabinet by ImportAdvantage is the first of its kind for flexibility and personal configuration. Ideal for foot of the bed placement, against a bedroom wall or in a small room, the Wynterhall TV Lift Cabinet is built with an influence from tradition.

Featuring classical columns, brass hardware fittings and built on a shaped plinth base, the Wynterhall TV Lift Cabinet can be rotated so the TV is on the same side or opposite side of the cabinet drawers. With the touch of a button, the integrated TV lift quietly raises or lowers your TV, and two spacious drawers will hold your audio-visual equipment.

The Wynterhall TV Lift Cabinet is built with fine solid Birch and Birch veneers, and it is expertly finished in a lightly distressed dark tobacco. The TV lift cabinet can hold a TV up to 47” wide, 5 ½” deep and 28” in height.

Photos and a video of the Wynterhall TV Lift Cabinet can be found on the product information page. Take a moment to check it out, or view any of the other fine ImportAdvantage pop-up TV cabinets.