Gaming Companies Provide Streaming Services to TV Manufacturers
According to Cisco’s latest annual Visual Networking Index report, online Internet traffic will reach 1.3 zettabytes by 2016, which is four times more than what we use today. At peak traffic time, Internet will reach 720 Tbps in 2016. Cisco reports this is the equivalent of 600 million people streaming Internet high-definition video simultaneously. That is a lot of people streaming videos and Cisco is not the only one who is noticing.
Streaming has definitely become the preferred method for people to watch content. In a generation that expects instant gratification, why would we wait to download content before watching on our TV lift cabinet? As media giants fight to compete for content licensing for their streaming video services, gaming companies are also partnering up with TV manufacturers to offer game streaming.
At the E3 2012 conference this year, Gaikai announced they are partnering with Samsung to provide Samsung Smart TV’s with streaming game service. This will be available as a software update for the 2012 models. Also OnLive has made a similar deal with LG for their app driven TVs. The days of downloading and storing software to PCs are disappearing. Streaming videos and games on the go is the way of the future, especially when over 30% of Internet usage will be coming from Non-PC devices by 2016. It only makes sense for Gaming companies to follow consumer trends and provide the streaming services for their customers.