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ImportAdvantage

It’s Not all Social When it Comes to Shopping

Most reports for the 2010 holiday shopping season indicate it was an improvement over recent years, and last week’s big news about social media giant, Facebook’s, $50 billion valuation may seem to point to a connection between social networking and shopping. However, a survey by ForSee Results found that not as many consumers as expected used their “friends” or a company’s “tweets” to make a purchase decision.

Of course, even factory-direct TV lift cabinet manufacturer, ImportAdvantage, has its own Facebook page, but with how widespread social and corporate networking has been throughout 2010, it would seem that consumers would be hard-pressed to avoid its influence. The survey by ForSee Results received 10,000 responses from various consumers between November 29 and December 15, 2010. The survey showed that only 5% of online holiday shoppers were primarily influenced to visit top retailer sites by social media channels (i.e. Facebook, Twitter, etc.). However, 19% of consumers were prompted by promotional emails and 8% were driven by search engine results.

So what does this do for retailers’ websites? Maybe not much. The survey also showed that the web is still an important place to do research before buying and that mobile web access is very important to shoppers. Fourteen percent of shoppers say they used their phones to access the website or a mobile app of a major retailer during the holiday season, but only 2% bought something over their phones.

Overall, almost half of shoppers who responded to the survey said they access a company’s website to research a product they intend on buying, but not necessarily go there to buy it. In fact, one-fifth of shoppers who first research a product online go to a brick-and-mortar store to actually make the purchase.

As an aside to the survey, ForSee Results also uncovered which of the major retailers’ websites scored highest and lowest for customer satisfaction. At the top, tied for first were Amazon.com and Netflix.com. At the bottom, BestBuy.com and Target.com tied for last place with six other retailers, including Buy.com, Cabelas.com, ToysRUs.com and 1800Flowers.com.

ImportAdvantage is proud to offer both a dynamic online shopping opportunity, complete with high-resolution product photos and descriptions, and honest customer reviews. However, for the one-fifth of shoppers who still want to visit a website first and then buy at a brick-and-mortar store, ImportAdvantage TV lift cabinets can be found in showrooms around the country. Call us today to find if there’s one near you! 1-877-377-5435.

It’s Not all Social When it Comes to Shopping

Most reports for the 2010 holiday shopping season indicate it was an improvement over recent years, and last week’s big news about social media giant, Facebook’s, $50 billion valuation may seem to point to a connection between social networking and shopping. However, a survey by ForSee Results found that not as many consumers as expected used their “friends” or a company’s “tweets” to make a purchase decision.

Of course, even factory-direct TV lift cabinet manufacturer, ImportAdvantage, has its own Facebook page, but with how widespread social and corporate networking has been throughout 2010, it would seem that consumers would be hard-pressed to avoid its influence. The survey by ForSee Results received 10,000 responses from various consumers between November 29 and December 15, 2010. The survey showed that only 5% of online holiday shoppers were primarily influenced to visit top retailer sites by social media channels (i.e. Facebook, Twitter, etc.). However, 19% of consumers were prompted by promotional emails and 8% were driven by search engine results.

So what does this do for retailers’ websites? Maybe not much. The survey also showed that the web is still an important place to do research before buying and that mobile web access is very important to shoppers. Fourteen percent of shoppers say they used their phones to access the website or a mobile app of a major retailer during the holiday season, but only 2% bought something over their phones.

Overall, almost half of shoppers who responded to the survey said they access a company’s website to research a product they intend on buying, but not necessarily go there to buy it. In fact, one-fifth of shoppers who first research a product online go to a brick-and-mortar store to actually make the purchase.

As an aside to the survey, ForSee Results also uncovered which of the major retailers’ websites scored highest and lowest for customer satisfaction. At the top, tied for first were Amazon.com and Netflix.com. At the bottom, BestBuy.com and Target.com tied for last place with six other retailers, including Buy.com, Cabelas.com, ToysRUs.com and 1800Flowers.com.

ImportAdvantage is proud to offer both a dynamic online shopping opportunity, complete with high-resolution product photos and descriptions, and honest customer reviews. However, for the one-fifth of shoppers who still want to visit a website first and then buy at a brick-and-mortar store, ImportAdvantage TV lift cabinets can be found in showrooms around the country. Call us today to find if there’s one near you! 1-877-377-5435.

ImportAdvantage is About Satisfaction

It is ImportAdvantage’s mission to satisfy and delight every customer who shops with us for a TV lift. In fact, providing great customer service is what we have built our company on since we started back in 2003. And in that time, we are proud to say, we have delighted more than 20,000 customers with a quality, handcrafted TV lift cabinet, same-day shipping, free in-home White Glove Delivery and a 100% Satisfaction Guarantee.

We understand that it can be trying to purchase products online because you can’t stand next to the item first, touching it or imagining exactly how it might look in your home. So we have strived to take the pressures off buying a TV lift cabinet online. And though we try to provide as many detailed images of our TV lifts as possible, there is always hesitancy before actually receiving your purchase, wondering if it will look like the one you saw online.

Do not worry. What ImportAdvantage offers every customer is peace of mind because we have a 100% Satisfaction Guarantee for every product we sell – if you are not completely satisfied with your purchase, you may return your TV lift cabinet or TV stand for a 100% refund using the following guidelines: ImportAdvantage must be notified of the return within 7 days from the date of delivery. If you would like to return a product, please email: [email protected]. We do not accept return requests by phone.

Where else is your satisfaction taken so seriously online? We hope that you can see how we value our customers’ shopping experience!

ImportAdvantage is About Satisfaction

It is ImportAdvantage’s mission to satisfy and delight every customer who shops with us for a TV lift. In fact, providing great customer service is what we have built our company on since we started back in 2003. And in that time, we are proud to say, we have delighted more than 20,000 customers with a quality, handcrafted TV lift cabinet, same-day shipping, free in-home White Glove Delivery and a 100% Satisfaction Guarantee.

We understand that it can be trying to purchase products online because you can’t stand next to the item first, touching it or imagining exactly how it might look in your home. So we have strived to take the pressures off buying a TV lift cabinet online. And though we try to provide as many detailed images of our TV lifts as possible, there is always hesitancy before actually receiving your purchase, wondering if it will look like the one you saw online.

Do not worry. What ImportAdvantage offers every customer is peace of mind because we have a 100% Satisfaction Guarantee for every product we sell – if you are not completely satisfied with your purchase, you may return your TV lift cabinet or TV stand for a 100% refund using the following guidelines: ImportAdvantage must be notified of the return within 7 days from the date of delivery. If you would like to return a product, please email: [email protected]. We do not accept return requests by phone.

Where else is your satisfaction taken so seriously online? We hope that you can see how we value our customers’ shopping experience!

Shopping for a TV Lift Cabinet is Easy Thanks to Our Comparison Chart

Do you know you are in the market for a TV lift but you are not sure which one you want? ImportAdvantage has made it easier for you to decide by putting together a Comparison Chart for all their TV lift cabinet models. Now you can compare, side by side, the features and benefits of owning any one of our handcrafted pop-up TV cabinets.

Listing everything from price, overall dimensions, maximum storage space behind the doors, drawer storage, finish, hardware and the life expectancy of the TV lift mechanism, the ImportAdvantage Comparison Chart makes shopping online for a TV lift a snap.

Where else can you get so much detail, so many features, laid out for you so cleanly and neatly? If only all online shopping were this easy! ImportAdvantage not only designs these TV lift cabinets, but manufacturers them as well, so we know every detail and every inch put into their production. You would be hard-pressed to know a product so intimately if it were constructed overseas and shipped to the company in a box, never being measured or checked over before being shipped out the warehouse door to a customer.

Our Comparison Chart is one of the many things that set ImportAdvantage apart from our competition – this and the fact that we have over 30 years experience making fine furniture!

 
 
 
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