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Hulu Plus Finally Available on Apple TV

Do you have an Apple TV within your TV lift cabinet?   If so, you may be interested to learn that the Apple TV is now offering Hulu Plus as part of their available paid VOD streaming services.

It took Hulu Plus many years before finally making their services available on the Apple TV.  Why did it take so long to become available?  It stems down to two main reasons.

In order to offer Hulu Plus app onto the Apple TV, Apple insists new Hulu Plus subscribers register through Apple’s in-app purchasing and subscription renewal.  Apple therefore gets a percentage of the $7.99 monthly subscription fee and also gets ownership of new member’s billing information.  Having customer’s personal information is valuable intellectual property.  Hulu Plus was reluctant to lose their hold on customers’ information and see profit margins cut.  However, with rumors of the latest Apple smart TV underway, it became more important than ever to get Hulu Plus streamed on Apple devices.

The other reason why it took so long for Hulu Plus to be added as an app to the Apple TV is that Hulu needed the Apple TV able to support viable ads.   Most streaming apps offered on the Apple TV are ad-free until fairly recently.  Being ad-free would not work with Hulu Plus’ business model, where most of their revenue comes from selling ad space.  Hulu Plus wanted to wait until the Apple TV’s platform became mature enough to serve their viable ads. Fortunately, the Apple TV ad platform has matured enough to now support Hulu Plus.

While this partnership took a while to come together it looks to be a win-win situation for both companies.  Apple can now offer their customers stronger programming content thus increasing their Apple TV sales.  Hulu Plus now has the opportunity to reach more subscribers through Apple’s existing customer database.

Hulu Plus Finally Available on Apple TV

Do you have an Apple TV within your TV lift cabinet?   If so, you may be interested to learn that the Apple TV is now offering Hulu Plus as part of their available paid VOD streaming services.

It took Hulu Plus many years before finally making their services available on the Apple TV.  Why did it take so long to become available?  It stems down to two main reasons.

In order to offer Hulu Plus app onto the Apple TV, Apple insists new Hulu Plus subscribers register through Apple’s in-app purchasing and subscription renewal.  Apple therefore gets a percentage of the $7.99 monthly subscription fee and also gets ownership of new member’s billing information.  Having customer’s personal information is valuable intellectual property.  Hulu Plus was reluctant to lose their hold on customers’ information and see profit margins cut.  However, with rumors of the latest Apple smart TV underway, it became more important than ever to get Hulu Plus streamed on Apple devices.

The other reason why it took so long for Hulu Plus to be added as an app to the Apple TV is that Hulu needed the Apple TV able to support viable ads.   Most streaming apps offered on the Apple TV are ad-free until fairly recently.  Being ad-free would not work with Hulu Plus’ business model, where most of their revenue comes from selling ad space.  Hulu Plus wanted to wait until the Apple TV’s platform became mature enough to serve their viable ads. Fortunately, the Apple TV ad platform has matured enough to now support Hulu Plus.

While this partnership took a while to come together it looks to be a win-win situation for both companies.  Apple can now offer their customers stronger programming content thus increasing their Apple TV sales.  Hulu Plus now has the opportunity to reach more subscribers through Apple’s existing customer database.

Hulu Plus Finally Available on Apple TV

Do you have an Apple TV within your TV lift cabinet?   If so, you may be interested to learn that the Apple TV is now offering Hulu Plus as part of their available paid VOD streaming services.

It took Hulu Plus many years before finally making their services available on the Apple TV.  Why did it take so long to become available?  It stems down to two main reasons.

In order to offer Hulu Plus app onto the Apple TV, Apple insists new Hulu Plus subscribers register through Apple’s in-app purchasing and subscription renewal.  Apple therefore gets a percentage of the $7.99 monthly subscription fee and also gets ownership of new member’s billing information.  Having customer’s personal information is valuable intellectual property.  Hulu Plus was reluctant to lose their hold on customers’ information and see profit margins cut.  However, with rumors of the latest Apple smart TV underway, it became more important than ever to get Hulu Plus streamed on Apple devices.

The other reason why it took so long for Hulu Plus to be added as an app to the Apple TV is that Hulu needed the Apple TV able to support viable ads.   Most streaming apps offered on the Apple TV are ad-free until fairly recently.  Being ad-free would not work with Hulu Plus’ business model, where most of their revenue comes from selling ad space.  Hulu Plus wanted to wait until the Apple TV’s platform became mature enough to serve their viable ads. Fortunately, the Apple TV ad platform has matured enough to now support Hulu Plus.

While this partnership took a while to come together it looks to be a win-win situation for both companies.  Apple can now offer their customers stronger programming content thus increasing their Apple TV sales.  Hulu Plus now has the opportunity to reach more subscribers through Apple’s existing customer database.

DirecTV Subscribers Still Suffering Through Viacom Blackout

The battle between DirecTV and Viacom continues.  This is not good news for our TV lift customers who have DirecTV.  Viacom claims DirecTV won’t work with them to renew contract terms.  They claim that the renewal plans put forth our fair.  It is evident they wish to increase DirecTV’s fee structure.  Viacom states the fee increase is consistent to what their other distributors have to pay for Viacom Channels.  According to Nomura Analyst Michael Nathanson, he estimates that most distributors pay a fee of $3 per subscriber per month whereas DirecTV only paid $2.25 per subscriber per month up until last week.  Viacom wishes to increase their fee to what they claim is only “a couple of pennies per day per subscriber”.

However DirecTV states, when added up, this is a 30% fee increase.  They also state that Viacom’s renewal plans force them to add channels they don’t want. “Viacom insists that we carry the EPIX channel at an additional cost of more than half a billion dollars,” the company wrote. “We know our customers don’t want to pay such an extreme price for an extra channel, they simply want the ones they had returned to them”.

Viacom rebuts this statement by saying that they had two renewal plans on the table one with EPIX channel included and one without.  It is unclear though what the fee structural was for both renewal plans.  The bottom line is it does not look like these two companies are going to agree on terms anytime in the near future.

Who suffers from this blackout?  Everyone involved, but who gets the short end of the stick?  That would be DirecTV subscribers.

DirecTV Subscribers Still Suffering Through Viacom Blackout

The battle between DirecTV and Viacom continues.  This is not good news for our TV lift customers who have DirecTV.  Viacom claims DirecTV won’t work with them to renew contract terms.  They claim that the renewal plans put forth our fair.  It is evident they wish to increase DirecTV’s fee structure.  Viacom states the fee increase is consistent to what their other distributors have to pay for Viacom Channels.  According to Nomura Analyst Michael Nathanson, he estimates that most distributors pay a fee of $3 per subscriber per month whereas DirecTV only paid $2.25 per subscriber per month up until last week.  Viacom wishes to increase their fee to what they claim is only “a couple of pennies per day per subscriber”.

However DirecTV states, when added up, this is a 30% fee increase.  They also state that Viacom’s renewal plans force them to add channels they don’t want. “Viacom insists that we carry the EPIX channel at an additional cost of more than half a billion dollars,” the company wrote. “We know our customers don’t want to pay such an extreme price for an extra channel, they simply want the ones they had returned to them”.

Viacom rebuts this statement by saying that they had two renewal plans on the table one with EPIX channel included and one without.  It is unclear though what the fee structural was for both renewal plans.  The bottom line is it does not look like these two companies are going to agree on terms anytime in the near future.

Who suffers from this blackout?  Everyone involved, but who gets the short end of the stick?  That would be DirecTV subscribers.

 
 
 
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