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It’s Not all Social When it Comes to Shopping

Most reports for the 2010 holiday shopping season indicate it was an improvement over recent years, and last week’s big news about social media giant, Facebook’s, $50 billion valuation may seem to point to a connection between social networking and shopping. However, a survey by ForSee Results found that not as many consumers as expected used their “friends” or a company’s “tweets” to make a purchase decision.

Of course, even factory-direct TV lift cabinet manufacturer, ImportAdvantage, has its own Facebook page, but with how widespread social and corporate networking has been throughout 2010, it would seem that consumers would be hard-pressed to avoid its influence. The survey by ForSee Results received 10,000 responses from various consumers between November 29 and December 15, 2010. The survey showed that only 5% of online holiday shoppers were primarily influenced to visit top retailer sites by social media channels (i.e. Facebook, Twitter, etc.). However, 19% of consumers were prompted by promotional emails and 8% were driven by search engine results.

So what does this do for retailers’ websites? Maybe not much. The survey also showed that the web is still an important place to do research before buying and that mobile web access is very important to shoppers. Fourteen percent of shoppers say they used their phones to access the website or a mobile app of a major retailer during the holiday season, but only 2% bought something over their phones.

Overall, almost half of shoppers who responded to the survey said they access a company’s website to research a product they intend on buying, but not necessarily go there to buy it. In fact, one-fifth of shoppers who first research a product online go to a brick-and-mortar store to actually make the purchase.

As an aside to the survey, ForSee Results also uncovered which of the major retailers’ websites scored highest and lowest for customer satisfaction. At the top, tied for first were and At the bottom, and tied for last place with six other retailers, including,, and

ImportAdvantage is proud to offer both a dynamic online shopping opportunity, complete with high-resolution product photos and descriptions, and honest customer reviews. However, for the one-fifth of shoppers who still want to visit a website first and then buy at a brick-and-mortar store, ImportAdvantage TV lift cabinets can be found in showrooms around the country. Call us today to find if there’s one near you! 1-877-377-5435.

ImportAdvantage is About Satisfaction

It is ImportAdvantage’s mission to satisfy and delight every customer who shops with us for a TV lift. In fact, providing great customer service is what we have built our company on since we started back in 2003. And in that time, we are proud to say, we have delighted more than 20,000 customers with a quality, handcrafted TV lift cabinet, same-day shipping, free in-home White Glove Delivery and a 100% Satisfaction Guarantee.

We understand that it can be trying to purchase products online because you can’t stand next to the item first, touching it or imagining exactly how it might look in your home. So we have strived to take the pressures off buying a TV lift cabinet online. And though we try to provide as many detailed images of our TV lifts as possible, there is always hesitancy before actually receiving your purchase, wondering if it will look like the one you saw online.

Do not worry. What ImportAdvantage offers every customer is peace of mind because we have a 100% Satisfaction Guarantee for every product we sell – if you are not completely satisfied with your purchase, you may return your TV lift cabinet or TV stand for a 100% refund using the following guidelines: ImportAdvantage must be notified of the return within 7 days from the date of delivery. If you would like to return a product, please email: [email protected]. We do not accept return requests by phone.

Where else is your satisfaction taken so seriously online? We hope that you can see how we value our customers’ shopping experience!

Shopping for a TV Lift Cabinet is Easy Thanks to Our Comparison Chart

Do you know you are in the market for a TV lift but you are not sure which one you want? ImportAdvantage has made it easier for you to decide by putting together a Comparison Chart for all their TV lift cabinet models. Now you can compare, side by side, the features and benefits of owning any one of our handcrafted pop-up TV cabinets.

Listing everything from price, overall dimensions, maximum storage space behind the doors, drawer storage, finish, hardware and the life expectancy of the TV lift mechanism, the ImportAdvantage Comparison Chart makes shopping online for a TV lift a snap.

Where else can you get so much detail, so many features, laid out for you so cleanly and neatly? If only all online shopping were this easy! ImportAdvantage not only designs these TV lift cabinets, but manufacturers them as well, so we know every detail and every inch put into their production. You would be hard-pressed to know a product so intimately if it were constructed overseas and shipped to the company in a box, never being measured or checked over before being shipped out the warehouse door to a customer.

Our Comparison Chart is one of the many things that set ImportAdvantage apart from our competition – this and the fact that we have over 30 years experience making fine furniture!

How to Become an ImportAdvantage Dealer


ImportAdvantage is always on the lookout for sharp, exciting showrooms and dealers to carry our lines of TV lift cabinets and foot of the bed pop-up TV cabinets. If our products excite you, we would like invite you to fill out our Application for Dealership Program.

The application is simple and gives ImportAdvantage the opportunity to learn more about your company. All the information we collect is confidential and will not be used for any other purpose than explained in the application.

ImportAdvantage has been a leader in the TV lift industry since 2003 and has had their products featured in showrooms across the country and on popular television shows like “The Price is Right” and “I Hate Your House.” We have satisfied well over 20,000 customers and our TV lift cabinets and TV lift mechanisms are top-quality, handcrafted products.

Our signature Uplift mechanisms – standard in all our TV lift cabinets – are quiet, reliable, sturdy and fast. With TV lift cabinets starting at $999, ImportAdvantage has a product suitable for any showroom.

We back all of our products with a 100% Satisfaction Guarantee and have built our company on outstanding customer service. So whether you have a question about carrying our TV lift cabinets or need to direct one of your customers to our customer service agents, you can rest assured your questions will be answered efficiently and expertly.

Join us now in showcasing one of the hottest trends in home furniture: the TV lift!

ImportAdvantage Ships to Canada

ImportAdvantage makes is simple and fast for our Canadian neighbors to order any of our fine handcrafted TV lifts and pop-up TV cabinets. From full-sized TV lift cabinets to smaller, foot of the bed models, we can get it across the border and into your home quickly.

Although our signature free White Glove Delivery is not available for shipment to Canada, our shipping charges are very competitive and are easily added to your order during the checkout process. Since ImportAdvantage is a registered non-resident importer in Canada, we can offer fast, convenient shipping, and all GST, duty and brokerage fees are included in the purchase price of your order. ImportAdvantage handles all the paperwork, and the GST is remitted to the Canadian government on your behalf.

All we ask is for some additional lead-time on orders, as our estimated delivery dates on our website are for U.S. addresses only. However, most shipments to Canada take only 10-14 business days. For a TV lift cabinet, shipping charges are only $499 and for TV lifts machines charges are $250. There is an additional charge if you live further than 50 miles (80 kilometers) from Calgary, Vancouver, Toronto, Ottawa, Montreal or Edmonton.

And returns from Canada are easy too. ImportAdvantage accepts returns in accordance to our Return Policy, and duties and GST will be refunded, but the actual shipping costs and brokerage fees are non-refundable. Please note that all prices shown are in US Dollars.

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