A lot of people ask why our foot of the bed lifts are taller than most of our competitions. There is a method to our madness! Our foot of the bed TV lift cabinets (AKA: pop up TV's) are typically 39" tall. Most bedrooms mattresses are between 28-30" off the ground. The extra 10" or so inches in height allow your feet to stay out of the screen! In addition to not starring at your feet, the 39" height is for optimal viewing when propped against a pillow. Optimal viewing height is critical for comfort. Adding to your comfort, all of our lifts are IR controlled which allow you to operate your cable box, dvd player, etc when they are conveniently hidden out of site in the concealed drawers. To view our entire line of pop up TV Lifts, please click here.