Today many iPhone enthusiasts were excitedly awaiting the press release of Apple’s latest phone, the iPhone 5.  For those TV Lift Owners watching, you already know that instead of announcing the arrival of the iPhone 5, Philip Schiller, Apple’s Senior VP of Worldwide Product Marketing, announced the release of the iPhone 4S. Ok, so what is the iPhone 4S?  The iPhone 4S is a new device that will offer these improved features over the iPhone 4. 1.)    Faster download, camera and data sending speed 2.)     Stronger battery life lasting up to 8 hours talk time and 40 hours of music listening capability. 3.)    Upgraded camera which is 8-megapixels.  That is 60% more pixels than the iPhone 4’s camera currently offers. 4.)    Better image quality in low light situations. 5.)    Better video camera at a high-definition resolution of 1080p. 6.)    Can switch between its two antennas to make even better call quality The iPhone 4S goes on sales starting October 14th. Pricing to be determined.  Preorders for the iphone 4S start on October 7th for AT&T, Verizon and Sprint customers. While this is impressive technology, many iPhone users were disappointed to discover it was not the iPhone 5, Apple was releasing.  Apple shares dropped as a result of this disappointment.   Hopefully, the iPhone which is now scheduled to be released in 2012, will boast their shares back up.