Verizon and AT&T are rethinking how they package their unlimited data plans.  Everyday more and more Americans are using data to stream content to their TV lift cabinets, laptops, and smart phones.  With more data usage being consumed, AT&T and Verizon have decided to do away with their unlimited data plans.

Verizon announced this week that they are moving their unlimited data customers to capped data plans.  They did not mention the capped usage amount and pricing for capped plans.  AT&T has decided to be slightly more generous.  They will allow folks who already have unlimited data plans to be grandfathered in, but all new subscribers will have capped plans.  The AT&T unlimited data plan customers that use a large amount of data will however, see their data being cut off or “throttled”.

Sprint is the only large wireless carrier that will still offer an unlimited plan.  Sprint has been struggling in the last few years with poor network coverage resulting in losing customers over to AT&T and Verizon.  If Sprint keeps unlimited plan and continues to improve network coverage, they may be able to steal customers back from AT&T and Verizon.