ImportAdvantage was established in 2003. Before that, we already had 25 years of experience in designing and manufacturing furniture. Our focus now is on building innovative pop-up TV lift systems, with traditional wood craftsmanship and design. We design and manufacture every element that goes into the consoles, including the TV lift systems and the infra red relays. It is by controlling the design and manufacture of every element that we can be certain of the quality of each console we ship. Because we control all aspects of the creation of our consoles, and sell direct to you, our customer, we are also able to offer substantially lower prices than you would find in any traditional furniture store or even nation-wide chain. In fact, our prices are typically half what you would expect to pay for comparable quality elsewhere. All our products are made with the best of materials and the finest finishes: quality wood stock from pine to oak, cherry and mahogany. Over 20 in-house inspectors then assure that our exacting standards are met throughout the entire TV lift system design, production and packaging process. In addition, we then offer free shipping and a White Glove placement service that ensures your console is installed exactly where you want it, hassle-free. Our commitment is to provide you with TV lift consoles of the very highest quality and reliability, with unmatched service, and for the very best price. If we ever fall short of that goal, please let us know.