
When the first flat-screen and HDTVs hit the market in the last decade and then dropped significantly in price in the latter half of the last decade, upgrading one’s TV seemed to be an easy choice. Many customers were able to upgrade into a larger screen, better picture quality and a much slimmer unit (perfectly suited for a TV lift cabinet) without emptying their wallets. The features and benefits customers were getting were clear-cut and understandable.