Pittsburgh Steelers

This Sunday, the Green Bay Packers will take on the Pittsburgh Steelers in Dallas, Texas, in the NFL’s Super Bowl XLV. The game will feature the NFL’s top two defensive teams and mark a milestone for the Steelers for the most number of Super Bowl appearances, tying the Dallas Cowboy’s eight appearances in their franchise history. And while most fans will be heading out to their favorite bar, restaurant or over to whichever friend’s house has the biggest flat-screen TV (and fanciest TV lift cabinet), a rather large sub-section of football fans and bystanders will be watching the Super Bowl this year for the ads.

In fact, many are speculating that this year’s Super Bowl will draw record viewership, surpassing last year’s record 106.5 million viewers. And so the advertisers are planning to bring their own “A game”. The price of advertising has risen over the years, quadrupling in the last twenty years. This jump in cost for a Super Bowl commercial from last year to this year was about 30