Amazon not to be outdone by Netflix on its online video streaming service, has just entered into an agreement with Viacom, Inc., the owner of Nickelodeon and MTV cable networks.  Online video streaming has been determined to be the way of the future.  Now top companies such as Amazon, Hulu Plus and Netflix are in the ultimate race to compete for the best content.

Amazon’s partnership with Viacom means that it can now offer their Prime subscribers 15,000 more videos to stream.  Amazon Prime members will now be able to watch from their TV lift cabinets shows from MTV, Comedy Central, Nickelodeon, and TV Land.  Customers who have Kindle Fire computer tablets will also be able to stream from their content library.

This deal with Viacom brings Prime customers and Kindle Fire users thousands of comedies, kids’ shows, reality TV and much more from some of the best cable networks available,” said Brad Beale, director of video content acquisition for Amazon. “We are constantly working to improve the service by adding the shows that our customers enjoy the most.”

Great move on Amazon.  This new partnership with Viacom has caused shares to rise 1.2 percent to $186.39 in New York.