survey

  1. It’s Not all Social When it Comes to Shopping

    Most reports for the 2010 holiday shopping season indicate it was an improvement over recent years, and last week’s big news about social media giant, Facebook’s, $50 billion valuation may seem to point to a connection between social networking and shopping. However, a survey by ForSee Results found that not as many consumers as expected used their “friends” or a company’s “tweets” to make a purchase decision.

    Of course, even factory-direct TV lift cabinet manufacturer, ImportAdvantage, has its own Facebook page, but with how widespread social and corporate networking has been throughout 2010, it would seem that consumers would be hard-pressed to avoid its influence. The survey by ForSee Results received 10,000 responses from various consumers between November 29 and December 15, 2010. The survey showed that only 5% of online holiday shoppers were primarily influenced to visit top retailer sites by social media channels (i.e. Facebook, Twitter, etc.). However, 19% of consumers were prompted

    Posted on: January 10, 2011
    Posted by: Kerry Mann
  2. It’s Not all Social When it Comes to Shopping

    Most reports for the 2010 holiday shopping season indicate it was an improvement over recent years, and last week’s big news about social media giant, Facebook’s, $50 billion valuation may seem to point to a connection between social networking and shopping. However, a survey by ForSee Results found that not as many consumers as expected used their “friends” or a company’s “tweets” to make a purchase decision.

    Of course, even factory-direct TV lift cabinet manufacturer, ImportAdvantage, has its own Facebook page, but with how widespread social and corporate networking has been throughout 2010, it would seem that consumers would be hard-pressed to avoid its influence. The survey by ForSee Results received 10,000 responses from various consumers between November 29 and December 15, 2010. The survey showed that only 5% of online holiday shoppers were primarily influenced to visit top retailer sites by social media channels (i.e. Facebook, Twitter, etc.). However, 19% of consumers were prompted

    Posted on: January 10, 2011
    Posted by: Kerry Mann