movie kiosks

There’s nothing like getting the family together in the living room, pushing a button to raise your flat-screen TV out of an ImportAdvantage TV lift cabinet and watching your favorite film on DVD or in 3-D. The question we ask, though, is how did you rent your favorite movie in 2010? If you’re like most people, you probably didn’t get it from a brick-and-mortar movie rental store. It seems that they are things of the past, for now.

In a new study from the NPD Group, standalone movie rental kiosks, i.e. Redbox stations, surpassed the traditional retail store in the U.S. last year for movie rentals. As far the total market for movie rentals goes, Netflix still has the “lion’s share” of rentals, taking up 41% of all rentals by the 3Q of 2010. But now kiosk rentals take up another 31% of the market, leaving about 27% of the market to retail stores. That means that only one out of four films rented in 2010 came from driving or walking up to retail shop, perusing the walls of DVDs, picking one